Learning Objectives: Describe the value of a simple media message and state in one word what secondhand smoke does.
Abstract: Who says a small tobacco free coalition in Nebraska can make a big impact on a national level?
Reader's Digest does. And ADWEEK Magazine. Advertising Age too.
The national press has taken notice and now you can get the inside story on how this campaign came to life. The campaign from Tobacco Free Hall County is one of the most talked about and creative marketing efforts on second hand smoke to be launched this past year. Reviews are consistently dead on with descriptors like, “edgy, thought-provoking, and even disturbing”.
A coalition leader will present the “how did you do that?” approach to the campaign, in addition to report the outcomes and next campaign extensions. The major take-aways from this presentation will include:
1. How to get world-class creative and marketing work on a shoe-string budget. 2. The importance of setting goals that are measurable. 3. The benefits of taking risks with your marketing. 4. The value of a strong strategy. 5. How to build a partnership with the business community to support your efforts. 6. Identifying the passion for the message.
This presentation is as inspiring as it is informative.
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