Learning Objectives: At the end of the presentation, participants will be able to describe the development, use, and findings from the Community Event Survey and adapt its use for their organizations.
Abstract:
Problem/Objective: Health related events that attract a large number of participants are hard to evaluate. The Virginia Tobacco Use Control Project (TUCP) has created a survey to collect information on persons attending large community events. Although the survey does not give information about the impact of the event on persons attending, it does provide information about the knowledge, attitudes, and behavior of persons attending these events.
Method: The TUCP staff and several coalitions/partners developed a tobacco related survey on knowledge, attitudes, and behaviors. Two versions of the survey were created with different questions based on whether the audience was adult or youth. To ensure collection of data on events across the state, the TUCP required that coalitions or partners conducting large community events that have no other evaluation mechanism in place must collect event surveys from a minimum of twenty percent of participants. Based on the audience, the coalition/partner administered them at their events. Once completed, fact sheets were given to participants with information and answers relevant to the survey questions. The collected surveys were sent to the TUCP staff for analysis.
RESULTS: It is expected that several thousand surveys will be received for analysis. A report on the results will be available by July 2002 and will be available at the conference.
Discussion: Creating a survey for large events will provide the TUCP with information about the persons coming to grant funded events, ideas for future program planning, and direction for social marketing and media campaigns.
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