Learning Objectives: Describe the steps utilized in Riverside County to promote creation of tobacco retail licensing policies by city governments.
Abstract: The steps utilized in Riverside County to promote creation of tobacco retail licensing laws by city governments are in three areas: creating community support, educating policy makers, and providing technical assistance AFTER the city has enacted the law.
CREATING COMMUNITY SUPPORT Members of the tobacco-free coalition make presentations to concerned organizations throughout the city promoting the benefits to retail licensing. Attendees sign a petition that is presented to the city council. These supporters are organized to provide support for any proposed retailer licensing policy through traditional means such as calls, attending meetings, etc.
EDUCATING POLICY MAKERS Educational Kits are developed and are used by coalition members to educate the City Attorney first. This is the first person the city calls when a new law is proposed. Second, a key city council member is educated and they carry the idea for legislation forward.
TECHNICAL ASSISTANCE You have to follow through and provide assistance to city council members on paperwork, enforcement, license suspension, and training for police. Retailers respond more favorably if they are educated on the new law rather than just being told, DO IT. Owners are provided with educational materials and an in-person meeting if they request. Training for retailer staff is also offered for retailers upon request.
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