Learning Objectives: Describe the HealthPartners Partners for Better Health 2005 initiative, including the tobacco control goal, objectives and health plan wide strategies
Abstract: HealthPartners, a 660,000-member Minnesota health maintenance organization, has dedicated resources to reducing its members’ tobacco exposure for several years. In 2000, this commitment was formalized with the adoption of tobacco control as one of six major health focus areas through Partners for Better Health (PBH) 2005, the HMO’s comprehensive health promotion and disease prevention agenda that reaches members in both clinical, employer, and community settings. This presentation will provide an overview of the PBH 2005 tobacco control initiative as well as describe the successes and challenges in developing a health plan wide tobacco control agenda.
Through a multi-disciplinary PBH 2005 team, which included individuals within HealthPartners as well as individuals representing external organizations, health plan wide tobacco control goals and objectives were created. The tobacco control goal and objectives focus on decreasing adult and youth tobacco prevalence and decreasing exposure to secondhand smoke. The team was also charged with developing the strategies and tactics it would employ to meet the goals and objectives. Among the tobacco prevention and intervention tactics that have been developed and implemented by HealthPartners are initiatives in partnership with individual members, the care delivery system, worksites, and the community. Some of the strategies that will be discussed include provider incentives, clinical indicators, tobacco product benefit, smoking cessation resources (phone line), specialty initiatives, and policy advocacy through local and statewide coalitions.
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