Learning Objectives: Assess the value of a proven comprehensive youth media production/tobacco use prevention program model resulting in donated national airtime of student-produced anti-tobacco campaigns.
Abstract: AnimAction provides a program which assists in fulfilling the objectives outlined in the California Local Improvement Plan in the Consolidated Application for Title IV: Safe and Drug-Free Schools and the Tobacco Use Prevention Education Program (funded by the Proposition 99 State Excise Tax on Tobacco Products). To conduct workshops, which engage students in meaningful dialogue about tobacco-related issues facing youth and provide a format for the development of 30-second animated public service announcements intended to serve as counter-advertisements to the tobacco industry’s billion-dollar effort to recruit new tobacco users.
The program provides opportunities for youth to think critically about the issues of the media and tobacco advertising and create messages aimed at their peers to discourage tobacco use. To provide an opportunity for youth to cultivate positive relationships with peers, develop communication skills, and set goals, through participation in a group activity in which all members of the team must participate to successfully complete a project.
Survey results show students: (i) don’t believe that smokers have more friends (ii) don’t think it is OK for tobacco companies to allow young people in other countries to work in tobacco fields (iii) would never start smoking if they knew the tobacco companies were “using” them just to make money (iv) think that American tobacco companies have to sell more in Asia and South America because fewer people in the US are smoking.
This presentation is appropriate for Health Coordinators and Teachers as we have been working with this group for 12 years.
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