Learning Objectives: Describe how to use a theory-based approach to develop a multimedia smoking cessation and prevention program for teens.
Abstract:
Problem/Objective: Although smoking prevention has been carefully researched in the past, methods of helping teens to stop smoking remain understudied. Recruiting teenage smokers to cessation studies has been difficult. Now the availability of interactive multimedia opens opportunities for reaching nonsmoking teens with prevention messages and, notably, smoking teens with cessation messages.
Method: We developed an interactive multimedia CD-ROM classroom curriculum for both smoking prevention and cessation; all students, regardless of their smoking status, may participate. The CD-ROM is tailored according to 5 constructs: smoking status, susceptibility to smoking, nicotine dependence, depression, and stages of change (from smoking acquisition to cessation). Presented here are the parameters of the CD-ROM: the Intervention MappingTM framework for integrating empirical evidence, behavioral science theory, and data concerning the target population into a set of program objectives, methods and strategies.
Results: Eight matrices composed of learning objective cells (n>250) derived from performance objectives (n=36) and determinants of smoking behavior (n=8) are translated into methods, strategies, and program plans. The resulting is a guide for the creation of modules of role modeling, guided practice, and virtual decision-making activities, with videos, animations, quizzes, and a story line. Complementing the parameters document, a design document describes the program's specific components, including overall metaphor, character descriptions, scenes, scenarios, and interactive activities in terms of creative ideas.
Discussion: The design document provides the vision, tools and specifications from which our production team (instructional designer, scriptwriter, videographer, and graphic designer) produces the media elements (animations, videos), several samples of which are presented.
Back to Posters
Back to Tobacco Use Prevention Among Youth
Back to The 2002 National Conference on Tobacco or Health