Learning Objectives: Discuss athletes' perceived effects of the NCAA's policy on the prevalence, intensity, and contexts of their own ST use
Abstract: Over the past twenty years male college-athletes have exhibited rates of smokeless tobacco (ST) use in excess of the general population. Previous local and national studies report regular and daily use rates from between 12-24% and 12-13% respectively. The nation’s 2010 target rate for the prevalence of adult ST use (objective 27.1b) is set at no greater than 0.4%. In 1995 the National Collegiate Athletic Association adopted a policy that restricts the use of tobacco products during practice and competition. From 1996 to 1999 we surveyed 5000 male athletes at 56 randomly selected NCAA member institutions about their perceptions of the NCAA’s policy and the ways in which they believe it has affected their ST use. In this presentation we discuss the views and behavior of one cohort of athletes as they move from their first to fourth year in college as well as what we learned about conducting research with this population.
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