Tuesday, 19 November 2002 - 11:00 AM
Hilton San Francisco Franciscan Room C (100)

EVAL-9. Logic Models for Planning and Evaluation

Shann Hauck, Wyoming Department of Health, Substance Abuse Division, shauck@state.wy.us

Learning Objectives: Identify the elements of an effective logic model. Explain practical outcomes for their programs. Demonstrate how to use logic models for program planning.

Abstract: Audience Program managers, administrators and evaluators from both the state and local level will benefit from an increased ability to use logic models in tobacco prevention planning and evaluation. These individuals typically oversee the implementation of prevention programs and are responsible for determining effectiveness.

Key Points

1. A logic model is a map linking together a project’s goals, strategies, activities, and assumptions. By understanding these elements, programs can implement strategies that are targeted, effective, and that address identified community needs.

2. Outcomes identify the intended change in the knowledge, attitudes, and behaviors of the targeted population. Short-term outcomes are the immediate effects expected soon after the program is implemented. Long-term outcomes address the program’s goals by measuring the long-term effectiveness of the strategies implemented to achieve them.

3. By developing logic models, programs can plan comprehensive approaches to addressing state and community needs. Logic models provide the platform for planning targeted strategies that focus resources rather than a “shotgun” approach that has limited affect and is difficult to measure. When viewed from a broader perspective, logic models facilitate collaboration by accounting for all of the strategies and resources within a community.

Educational Experience Workshop participants will be provided opportunities to develop logic models based on the presentation and with materials that can be implemented locally.

Benefits All state and local programs understand the need to implement effective strategies toward tobacco prevention and cessation. Logic models provide the framework from which planning and evaluation are developed to effectively address community needs.


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