Wednesday, 20 November 2002 - 3:45 PM
Hilton San Francisco Continental Ballroom 4 (475)

This presentation is part of CESS-221. Monitoring the Tobacco Industry: The Latest Findings

How Industry Targets Cigarette Design to Specific Smoker Needs

Benjamin Cook, MPH, Consultant for the Massachusetts Tobacco Control Program, bcook@fas.harvard.edu, Gregory Connolly, DMD MPH, greg.connolly@state.ma.us, Ben Cook, MPH, bcook@fas.harvard.edu, Mushtaq Gunja, BA, mushtaq.gunja@state.ma.us.

Learning Objectives: Identify and describe differences among cigarette brands-- through additives, blends, and design components-- which are used to target specific smoker populations and alter addiction potential and physiological effects.

Abstract: Tobacco industry documents provide a window into the internal strategies and processes used in development of brands and their product components (such as additives, blends, and ventilation). Through systematic analysis of industry research, we can achieve new understanding of the factors that play a significant role in product design and its effects. One issue of particular importance is the relationship of cigarette design to targeted needs of specific populations—whether segmented by age, ethnicity, or identified wants/desires. Using case studies taken from industry document research, we will explore the ways in which cigarette brand design and product components have been used to target specific smoker populations. Design differences among brands will be examined for their possible influence on addiction potential and physiological effects. Particular focus will be given to use of additives, changes in sensory perception of smoke, and alteration of smoke inhalation patterns. This research may have significant implications for cessation and treatment strategies among targeted populations, as well as development of product regulatory strategies.

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