Thursday, 21 November 2002 - 10:30 AM
Hilton San Francisco Yosemite Room B (160)
POLI-324. Consequences of Loopholes in the MSA: Impact of Tobacco Promotions in "Adult-Only" VenuesLois Biener, PhD, University of Massachusetts, Boston, Center for Survey Research, email@example.com, Alison B. Albers, PhD, University of Massachusetts, Boston, Center for Survey Research, firstname.lastname@example.org, Amy L. Nyman, MA, University of Massachusetts, Center for Survey Research, email@example.com, Nancy A. Rigotti, MD, Massachusetts General Hospital, Tobacco Research and Treatment Center, firstname.lastname@example.org, Robert L. Kline, JD, Tobacco Control Resource Center, Northeastern University School of Law, email@example.com.
Learning Objectives: Describe the likelihood that youth will be exposed to adult-only promotions.
Understand the risks for young adults of tobacco promotions in bars and clubs.
List several strategies available to advocates to reduce tobacco promotions in adult-only venues.
Audience: Researchers examining impact of tobacco promotions; legal and public health officials charged with
developing tobacco control regulations; advocates concerned with reducing tobacco use in their communities.
- Systematic observations in a representative sample of Boston area bars and clubs which either did or did not
have a history of being advertised by tobacco companies indicated that the most clubs used at least one item of
cigarette-branded bar paraphernalia. Free samples of cigarettes were not apparent in either group of clubs
during randomly selected nights, but were distributed in all 6 clubs observed during their participation in
Camel's "Casbah" promotion.
- Interviews with bar managers showed that the most frequently mentioned benefit of participating in promotions
was cost savings on items such as napkins and ashtrays which are supplied by the tobacco companies.
- Telephone interviews with Massachusetts youth and and young adults and surveys of a national sample of
college students demonstrate that even though these promotions are officially restricted to adult-only venues,
they reach a substantial proportion of those aged 16 to 20.
- State attorneys general must hold MSA violators accountable. Congress must amend or repeal the preemptive
provisions of the Federal Cigarette Labeling and Advertising Act so that industry promotions can be regulated
at the state and local level.
Educational Experience: Panelists will present and discuss research. Audience reactions and input will be
Benefits: Cutting edge research on tobacco marketing strategies and the legal and policy strategies for blunting the
targeting of young adults will be presented.
bar_manager_combo.PPT (1271.0 kb)
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