Learning Objectives: List 5 components and implementation strategies of a comprehensive tobacco use reduction plan. Describe effective social norms marketing strategies for a college campus. Identify 4 steps to implement a broad-based cessation program on a college campus.
Abstract: The increase in tobacco use among college students has been dramatic. In fact, between 1993 and 1997, it has been documented that the prevalence of smoking increased by 28%. This workshop describes the comprehensive plan developed at the University of Wisconsin Oshkosh to reduce tobacco use among college students. The research project, funded by a grant from the Wisconsin Tobacco Control Board (WTCB), involved collaborative efforts between the Student Health Center and the Counseling Center and included comprehensive strategies recommended by the CDC as well as the WTCB. While the goal of the project was a 4% reduction, research findings demonstrate a 29% reduction in tobacco use after one year of planning and implementation
College representatives from student health, counseling center, and residence life as well as community and state leaders will learn about the University’s plan and how they can develop and implement a similar plan on their own or local campus. All facets of the plan will be discussed at the workshop including policy development, social norms marketing, education, cessation, and community partnerships. Attendees will also receive a handouts of material developed for each objective of the comprehensive plan.
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