Learning Objectives: Describe three of the four components necessary for implementing a statewide quitline with a small budget.
Abstract: The Florida Quit-for-Life Line(the Quitline)was launched on December 7, 2001. The Quitline was made possible through a grant provided to the Florida Department of Health (DOH) by the Centers for Disease Control and Prevention (CDC) in Atlanta. The Chronic Disease Tobacco Control Program in the Bureau of Chronic Disease Prevention has contracted with the American Cancer Society to staff the phone lines with trained tobacco cessation counselors. The Chronic Disease Epidemiology Section in the Bureau of Epidemiology is providing epidemiological support and evaluation oversight for the Quit-for-Life Line program.
Funding limitations have driven program and evaluation staff to push the boundaries of creativity and resourcefulness in order to develop a statewide tobacco cessation program. Annual funding for the Quitline is currently limited to $260,000 with an additional $50,000 available for media promotion. Key to the success of the program is the collaboration of (a) various DOH staff, (b) the Quitline provider—American Cancer Society (ACS), (c) the internal and external evaluators, and (d) other stakeholders. The purpose of this presentation is to describe the means by which:
1. Stakeholder support for the Quitline was elicited;
2. SMART objectives for the Quitline were developed;
3. Paid and unpaid media promotions of the Quitline were strategized;
4. Internal and external evaluations were coordinated.
The presenters will also discuss “lessons learned” from implementing the program and provide recommendations for the program’s future success.
Planning Statewide Quitline on a Shoestring Budget.ppt (110.0 kb)
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