Learning Objectives: Explain how to implement the American Cancer Society's brief smoking cessation intervention (Make Yours A Fresh Start Family) in WIC, addressing specific barriers and solutions.
Abstract: This presentation will demonstrate the adaptation of American Cancer Society's (ACS) brief smoking cessation model for pregnant and parenting women, within WIC. WIC is a supplemental nutrition program for qualified women, infants and children.
In July 2001, Saint Vincent Catholic Medical Centers (SVCMC) received a grant from New York State Department of Health to implement a smoking cessation program in its ten WIC sites throughout New York City. SVCMC health educators then received training and technical assistance in the ACS Make Yours A Fresh Start Family program. Our partnership with ACS gave us a well researched, workable plan of action which earned the support of our WIC directors.
Prior to program implementation, each WIC site's smoking cessation needs were assessed and a training seminar was developed for WIC staff. In January 2002, SVCMC conducted three trainings encompassing WIC staff from all ten sites. Pre- and post training evaluation surveys were conducted. The program is tailored to the individual needs of each site, its staff and participants. Building an individual relationship with each site from needs assessment to follow-up is key to program success. Follow-up continues at each site with regular site visits, telephone calls, attendance at staff meetings and participation in WIC educational seminars.
A chart tool was developed to identify smoking participants and their progress. A random sample chart review will be conducted in summer 2002. Qualitative and quantitative results will be available by November 2002. A discussion of barriers and solutions to implementation of this program will follow.
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