Learning Objectives: Identify 3-5 strategies in developing and maintaining a successful on-campus student-led coalition. Describe 3-5 reasons certain on-campus tobacco control campaigns and activities may not be successful. Demonstrate how to effectively reach large and diverse populations of students, faculty, staff, and administrators through on-campus media campaigns to build support and consensus for implementing tobacco control policies.
Abstract: People that would benefit most from this presentation include: college students (18-24 year olds), campus organizers, tobacco control agencies working on college campuses, and college health professionals.
The CSUS Tobacco-Free Advocacy Project will be sharing the successes, pitfalls, and lessons learned after developing and implementing almost two years of anti-tobacco efforts at California State University, Sacramento through maintaining an on-campus, student-led organization, STAND (Students Taking Action Against Nicotine Dependence). Student input is an invaluable factor in creating, planning, and implementing a variety of activities and campaigns that will change community norms. The goal of this presentation is to share the projects’ experiences with specific “how-tos” and “how-not-tos” in order to provide concrete strategies to be duplicated at various college campuses. Key points that will be covered include: on-campus student-led coalition development and maintenance, creation and implementation of innovative campaigns and activities, and tobacco control policy change. These components are essential to implementing successful anti-tobacco efforts on college campuses.
The presenters will provide examples of contemporary campaign tactics and activities along with different mediums that were used for their implementation. Presented strategies and materials such as recruitment flyers, action plans, manuals, handbills, posters, and promotional items will be at the disposal of interested participants.
In order to reduce the smoking prevalence for this heavily targeted age group (18-24), the presenters aim to provide practical and useful information, tactics, strategies, and ideas to be employed by projects that share our vision.
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