Learning Objectives: Explain the participatory consensus process utilized to develop a comprehensive tobacco control plan. Describe program components of a comprehensive tobacco control plan where the majority of the funds are outsourced to community-based organizations. State lessons learned from implementing a Coalition-based participatory consensus process to develop a comprehensive tobacco control plan.
Abstract: What would you do if you had $1 million to develop a tobacco control plan, and you could make up the rules?
Agencies and coalitions that develop and administer tobacco control programs will benefit from this panel. Participants will learn key points about developing and implementing a tobacco control plan utilizing a Coalition-based participatory consensus process. Coalition and community members will present information about the consensus process and program activities, provide program materials and protocols, and promote interactive discussion.
With $1 million from Master Settlement Agreement (MSA) funds, the Alameda County Tobacco Control Coalition utilized a Coalition-based participatory consensus process to develop a comprehensive tobacco control plan. A Coalition Task Force, including Coalition and community members, and elected officials, determined program goals and general funding allocations. Cessation, Enforcement, Youth, Policy, and Community Grants committees developed program activities and determined which organizations would receive funds.
Strategic decisions were made which shaped the process. Only active Coalition members were eligible to participate. The majority of program funds were to be outsourced to community organizations, through larger contracts to Coalition member organizations and smaller grants competitively awarded to community-based organizations. An external evaluator worked with the contracting organizations. All organizations receiving MSA funds had to implement comprehensive tobacco-free policies.
Two-thirds of key participants surveyed felt the process resulted in adequate selection of goals and fair allocation of resources. The survey revealed lessons learned about collaboration and conflict, challenges in program administration, and benefits and disadvantages of using a Coalition-based participatory consensus process.
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