Learning Objectives: List and define the five components of a programmatic logic model. Understand how to create logic models for planning and evaluating state and local tobacco control programs. Describe five key elements to implementing a successful outcome-based planning and evaluation system into their organization that complements national and state objectives.
Abstract: To implement successful tobacco control programs and to prove their effectiveness, a systematic approach to describing program activities, outputs, outcomes and goals is necessary. In this era of accountability, it is no longer acceptable to measure simply “what we do.” Instead, as public health professionals, we must shift our focus to “what we cause to happen.” All tobacco control programs, whether at the national, state, or local-level, lend themselves to a planning and evaluation framework that includes outcome measurement. This framework also provides a structure by which to link national, state and local outcome objectives across interventions and initiatives. In this session, individuals who are program managers, program planners, contract monitors and service providers will learn about utilizing tobacco control logic models for planning effective programs, improving existing programs, and demonstrating the results of ongoing tobacco education and prevention efforts. In addition to outlining the basics of creating and employing localized logic models that support and complement state and national objectives, “tales from the trenches” – practical advice and lessons learned from one state’s experience in implementing outcome-based planning and evaluation will be presented. This interactive workshop will provide participants with the information, tools, and strategies necessary to plan effective tobacco control programs and increase evaluation capacity in their jurisdictions and to determine whether the magnitude of their investment matches the outcomes achieved.
national conference presentation finaljasonvahling.ppt (94.0 kb)
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