Learning Objectives: Describe three programs working to educate the hospitality industry about the benefits of smokefree policies, including the ANR Foundation's Hospitality Project, Stan Glantz's Tobacco SCAM, and KIISS's project to encourage smokefree legislation and discourage restaurant association's opposition to such legislation. Sign up to take an ANR Foundation traveling exhibit booth and accompanying materials to a hospitality trade show near them. Describe the ad campaign used by Stan Glantz's Tobacco SCAM project and recognize the uses of his website for this project for future information. Work with Paul McIntyre's KIISS project to reach out to restaurant associations to garner support for smokefree policies.
Abstract: Three projects conducting outreach to the hospitality industry will be presented. Participant involvement with the following three projects will be encouraged:
The ANR Foundation?s Secondhand Smoke and Hospitality Project has created 5 traveling exhibit booths available to coalitions across the nation to use at Hospitality Industry trade shows. The booths and accompanying materials contain information for restaurants, hotels, nightclubs and other venues to encourage them to go by educating them as to the economic and health benefits and dispelling the myths perpetrated by the tobacco industry.
TobaccoScam is an educational program which combines monthly advertisements in the hospitality trade press with an extensive web site. It is designed to break the alliance between the tobacco and hospitality industry by educating restaurateurs about how and why the tobacco industry has duped them into thinking that smokefree restaurants hurt business and that the solution is expensive and ineffective ventilation systems. The web site also contains an extensive resource library which will make it a resource on these issues not only for the hospitality industry, but also for public health advocates and the media
Kids Involuntarily Inhaling Secondhand Smoke (KIISS) is to educate restaurateurs on the viability of smoking bans. This work is specifically directed at national and state restaurant associations who consistently oppose restaurant smoking legislation.
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