Learning Objectives: Assess tobacco use patterns and quit attempts reported by Quit and Win Contest participants and Control participants at baseline, 3 months, and 6 months after the contest.
Abstract: The objective is to describe a randomized controlled trial of a statewide cessation contest. Following an intensive media campaign, a community quit date was set and participants received mailed postcards with quit assistance every week for four weeks and access to on-line, group/individual, and telephone quit assistance. If they quit for 30 days, participants completed an official contest entry ballot with buddy validation. Funded by the American Legacy Foundation, a two-group design was used to test the effect of participation in the contest on tobacco use patterns, quit attempts, and perceived harmfulness of tobacco and secondhand smoke. The treatment group (n=493) was randomly selected from contest registrants (N=879). The control group (n=517) was selected using random digit dialing and matched on past 30-day tobacco use. Control group subjects were not contest participants and had not been exposed to the media campaign component. Data were collected via phone interview at baseline and one-month, 3-months, 6-months, and one-year post community quit date. Urine cotinine was assessed to confirm self-reported quitting. Calls to the toll-free telephone quit line increased 1100% during the 45-day promotional campaign preceding the community quit date. Preliminary 3-month follow up results show 28% self-reported quit rates among treatment group participants compared to 3% among the control group. Tobacco control advocates and researchers will learn ways of adapting and testing this population-based cessation initiative in their communities.
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