Learning Objectives: Learn how states have negotiated the political and social maze and developed successful media campaigns. Receive guidance about how to approach and obtain approval for potentially sensitive topics. Obtain information about how states can arm and prepare themselves for political and social scrutiny and inquiries from the Tobacco Industry.
Abstract: Many states currently face the challenge of managing counter-advertising media campaigns under intense pressure and scrutiny from political leaders at local and state levels. The presentation will provide examples of how some states have successfully implemented media campaigns while under the political spotlight.
Starting in California in 1990 and Massachusetts in 1992, states began receiving significant funding for anti-tobacco media campaigns. Over the recent years, more states have received funds through the Master Settlement Agreement and been tasked with new pressures to develop effective media campaigns in politically charged environments.
Presenters from three states will share their experiences with running a statewide campaign and how they effectively worked under the political pressures that influence the media campaign’s overall approach and content. Insight will be provided about how to address aggressive campaign strategies while preparing for aggressive political and Tobacco Industry responses.
The panel will be interactive and allow for an extensive questions and answers session.
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