Learning Objectives: 1) Identify four primary groups of program evaluation standards in the CDC Framework for Program Evaluation; 2) Discuss the importance of evaluation standards for a comprehensive tobacco control program; and 3) Identify a process to develop tobacco control evaluation standards.
Abstract: Standard guidelines for conducting evaluations are essential for conducting a good and practical evaluation. CDC has adapted the CDC Framework for Program Evaluation to the field of tobacco prevention and control in the publication “Introduction to Program Evaluation in Comprehensive Tobacco Control Programs.” The framework outlines six integral steps for program evaluation and four groups (utility, feasibility, propriety, accuracy) of 30 standards that were adopted from the Joint Committee on Standards for Educational Evaluation. This panel will discuss the program evaluation standards within the context of the CDC Framework for Program Evaluation and explore their utility and application for the evaluation of comprehensive tobacco control programs. Then, the panel will present program-specific standards from the Arizona Tobacco Education and Prevention Program as a state example. The Arizona presentation will describe why and how the Arizona Department of Health Services' Tobacco Education and Prevention Program developed evaluation standards. Standards for each of five areas will be presented, including needs and resource assessment, process evaluation, outcome evaluation, impact evaluation, and cost analysis. At the end of this panel session, participants will be able to: 1) Identify four primary groups of program evaluation standards in the CDC Framework for Program Evaluation; 2) Discuss the importance of evaluation standards for a comprehensive tobacco control program; and 3) Identify a process to develop tobacco control evaluation standards.
Arizona Evaluation Standards.ppt (771.0 kb)
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