Tuesday, 19 November 2002 - 11:15 AM
Hilton San Francisco Powell A & B (90)

This presentation is part of PREV-16. Youth Tobacco Prevention Programs Tailored for Specific Populations

Preliminary Findings From Project Flavor: A Culturally Tailored Tobacco Prevention Program

Anamara Ritt-Olson, University of Southern California, Keck School of Medicine/ Institute for Prevention Research, ritt@usc.edu, Kara Lichtman, BA, litchman@usc.edu, Steven Cen, MS, cen@usc.edu, Jennifer Unger, PhD, unger@usc.edu, Paula Palmer, PhD, ppalmer@usc.edu, C. Anderson Johnson, PhD, carljohn@usc.edu.

Learning Objectives: Communicate differences between a culturally tailored tobacco prevention program and a non-tailored program attempts at altering predictors of tobacco use

Abstract: Project FLAVOR’s goal was to develop a tobacco prevention curricula tailored by content (for example, culturally relevant scenarios were used) and method of delivery for California’s multicultural classrooms. Schools were randomly assigned to either receive Project FLAVOR, or another social influence based tobacco prevention program. We administered a pretest and then an immediate posttest approximately 6 weeks later to 1500 students. Preliminary results show that FLAVOR reduced perceived prevalence. Overestimation of prevalence is related to a greater likelihood of smoking. Students at post were more likely to say that smoking would affect their relationship with their parents, and were less likely to endorse cognitive distortions. Cognitive distortions are misperceptions such as black and white thinking that are associated with depression. Comparisons between the two groups found that they did not differ on intention to smoke, or in changes in perceived prevalence. Because FLAVOR focused particularly on Latinos and Asians, we looked at whether Latinos or Asians were more impacted by FLAVOR than by the standard program. For Latinos, we found a trend for a larger change in perceived prevalence. These preliminary results demonstrate that project FLAVOR was able to impact many factors of greatest interest at immediate post and an objective of the study in the future is to assess the potential differential impact of Flavor on smoking outcomes. Attendees will be able to understand how sessions were constructed to impact these factors, how change was assessed, and can apply these findings to the creation of new prevention campaigns.

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