Learning Objectives: Identify and assess methods used by state evaluation programs to evaluate the effectiveness of local tobacco control organizations. Compare primary and secondary methods of ascertaining effectiveness when local data on prevalence and consumption are not available. Describe the process of engaging local coalitions and other stakeholders in the evaluation process.
Abstract: Audience: Evaluation staff, local tobacco control organizations and funding agencies.
Key Points: Presenters will discuss the evolving methods of defining "effective" tobacco control organizations. Use of formative, process and outcomes evaluation measures are necessary in the evaluation of planned, developing and mature tobacco control organizations. Presenters will discuss the role of the evaluation and local organizations to access appropriate local population data such as prevalence, consumption and proxy measures. They will also discuss methods of organizational data collection such as site-visits, stakeholder assessment and questionnaires. Evaluation and local organizations need data to measure effectiveness before comparative prevalence data is usually available. They will discuss process and proximal measures of effectiveness. The panel will also explore the interaction between organizational characteristics and effectiveness. The focus of this panel will be on organizations emphasizing community interventions rather than school-based programs or cessation services.
Educational Experience: Different approaches to the problem of defining "effective" and methods of measuring effectiveness will be of interest to local organizations, evaluators and funding organizations. We will also address on-going process and outcome measurement issues and definitional questions.
Benefits: Local tobacco control organizations are one of the primary mechanisms for transforming changes in socially held beliefs and knowledge into practice. These organizations often receive a majority of statewide tobacco control funds but receive less attention as to their effectiveness in the literature than other less significant program components. This program will provide an examination of both definitional and methodological issues.
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