Learning Objectives: Describe how Oregon ensures that local programs use measurable performance outcomes which are consistent across all programs.
Abstract:
Problem/objective: One component of Oregon's statewide comprehensive tobacco prevention involves the funding of community-based coalitions which carry out program activities at the local level. Initially, there were no methods in place for either the ongoing monitoring of local program work plans, (formative evaluation), or the description of local-level interventions delivered across the state (summative evalutation).
METHODS: Using information provided with the statewide RFP, counties are required to build a work plan which is based on five program areas: 1) Building coalitions, 2) Creating tobacco-free environments, 3) Reducing youth access, 4) Decreasing tobacco advertising, and 5) Promotion/utilization of cessation resources. Each county chooses from suggested "best practice" activities listed under these categories to build their work plans, and writes timelines and performance outcomes for each activity. Progress reports are submitted to state staff on a periodic basis.
RESULTS: Standardization of program activities allows both comparison of local programs and statewide summaries of local activities. Frequent reporting of timelines and progress on specific, measurable performance outcomes to program staff allows close monitoring of programs. Cross-county tallies of activities produce reports which are useful with funders and legislators. Ability to measure program implementation will allow eventual correlation between program activity and tobacco use outcomes at the local level.
Discussion: The Oregon program uses an in-house evaluation model where evaluators work closely with program staff. This approach facilitated the development of evaluation data collection instruments which are specifically tailored to both program needs for monitoring, and evaluation needs for "exposure measurement", and correlation with outcomes.
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