Learning Objectives: Describe various strategies to communicate surveillance and evaluation data to different audiences
Abstract: One of the primary goals of Wisconsin’s Monitoring and Evaluation Program is disseminating tobacco data to 1) local tobacco control programs for their planning, policy development and program evaluation, 2) policy makers to inform their decisions, and 3) the public to raise their awareness of the issues and share with them successful intervention strategies. The purpose of this poster is to describe and present various tobacco research reports tailored to reach these groups.
Our program created different types of reports ranging from longer technical papers to short, non-technical program briefs, to match the information needs of the audience. Longer reports were disseminated to tobacco control coalitions; brief reports were sent to state and local legislators and other key stakeholders; and scientific reports were published in the Wisconsin Medical Journal to increase interest among the press and the public. Our program also held statewide teleconferences on key findings and discussed applicability for program planning, evaluation and policy initiatives.
Community coalitions have used reports on smoking during pregnancy and lung cancer mortality to compare the burden of tobacco in their county with others and to increase community awareness. Policy advocates have used trend data demonstrating an increase in young adult smoking to secure programmatic funding. Statewide tobacco surveillance data has been used to assess overall progress in reducing adult and youth tobacco use. The Monitoring and Evaluation Program continues to explore methods to disseminate tobacco-related research findings so results can be used to improve programs, educate policy makers and inform the public.
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