Wednesday, 20 November 2002 - 2:15 PM
Hilton San Francisco Imperial Ballroom B (390)

This presentation is part of PREV-194. Tobacco-Free Sports: Let the Games Begin

Tobacco-Free Athletes in Maine

MaryBeth T. Welton, BS CHES, Maine Department of Human Services, Bureau of Health, Division of Community Health,

Learning Objectives: Attendees will learn how to adapt or adopt the Tobacco-Free Athletes for their own communities; they will learn how to develop and implement their own program to effectively reach young athletes through their coaches.

Abstract: Tobacco-Free Athletes has been adapted from the CDC program by the Partnership For A Tobacco-Free Maine. The program targets boys and girls of all ages participating in youth athletic leagues. The program is based on the premise that a coach is one of the most influential people in a young person’s life. Tobacco-Free Athletes seeks to leverage that coach’s influence to counter the tobacco industry’s bombardment of our young with their seductive messages. PTM has developed and can explain developing the coach’s manuals for soccer, basketball, and baseball. Each of the three manuals includes advice on how to talk to players about tobacco, special drills to foster the tobacco-free message and a tobacco-free pledge form for players and coaches to sign. Giveaways are included, as are signs asking parents and others to keep the playing fields free from tobacco smoke. At this session we will discuss and share how to effectively adapt this program, and how to use it as a tool to involve local communities and local recreation groups in promoting a tobacco-free community.

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