Thursday, 21 November 2002 - 8:30 AM
Hilton San Francisco Union Square 15 & 16 (110)

This presentation is part of EVAL-280. Critical Elements in Designing and Evaluating Local Tobacco Control Efforts

Closing the Evaluation Gap--Starting With Staff Assets

Terry R. Birkhoff, BS, American Cancer Society, Mid-South Division, Terry.Birkhoff@cancer.org, Ellen S. Jones, CHES MS, American Cancer Society, Mid South Division, elljax@aol.com, Georgia Hackney, BS, Mississippi State University, Decision Support Laboratory, georgia.hackney@ssrc.msstate.edu.

Learning Objectives: Recognize staff assets, perceptions, and perceived roles as critical elements in designing and evaluating local tobacco control efforts.

Abstract: Prevention research has made great strides in identifying components of science-based programs. There exists a gap, however, in the circle of research to practice. It is exacerbated in rural communities where resources and technical assistance are limited. Three prioritiy areas were identified to close the gap between research and practice: staff assets content and implementation social climate Research was conducted involving participants from six states in the Southeast in 2002. Participants used a computer-based Decision Support Laboratory (DSL) to identify staff assets, skills, perceptions and ideas. The workshop is designed for program planners and evaluators working at the national, state or local level. Information presented will enable participants to consider using computer-based group facilitation methods in thier work. Key points: staff assets as a critical component of program evaluation lack of information about local advocates assets, skills, and perceptions explanation of the DSL and how it was used in this survey exchange of ideas about how state-of-the-art technology can be employed in tobacco prevention The audience will view the tool completed by survey participants and discuss qualitative information gathered regarding staff assets, perceived roles, use of time, priorities, strengths/shortcomings, and future directions. Participants will hear from administrators whose responsibiltiies include tobacco advocacy in six states. A demonstration of the computer-based DSL will engage participants in active learning. Exchange of ideas will identify ways the field of tobacco prevention can use advances in computer assisted group facilitation for tobacco program planning, monitoring, and evaluation.

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