Tuesday, 19 November 2002 - 2:00 PM
Renaissance Parc 55 Hotel Sienna Room (80)

This presentation is part of COMP-69. Good Connections: Social Marketing, Policy Objectives, and Baseline Information

Baseline Information From Key Informants for a Comprehensive College Tobacco Control Study

Beti Thompson, PhD, Fred Hutchinson Cancer Research Center, Cancer Prevention Research Program, bthompso@fhcrc.org, Abigail Halperin, MD MPH, abigail@u.washington.edu, Robert Jaffe, MD, rjaffe@u.washington.edu, Anne Vedella, BA, avedella@fhcrc.org.

Learning Objectives: describe different policies around tobacco control in colleges in the Pacific Northwest.

Abstract: Objective. The objective of this four-year project is to decrease smoking onset among college students, increase smoking cessation among college students, and increase policies around the use, sale, and advertising of tobacco products on college campuses. In this presentation, we give an overview of the project and preliminary findings of interviews of key informants in 30 colleges in Washington and Oregon States. Methods. The study is a group-randomized trial of 30 colleges, matched into pairs, and randomized to intervention or control. For purposes of matching and for baseline data collection, six or more key informants from all participating colleges were asked questions regarding indoor/outdoor smoking restrictions, rules about smoking in campus housing, sales and advertising of tobacco on campus, tobacco promotion and sponsorship on campus, policies about smoking in Greek houses, and student health services practices around tobacco. Results. Preliminary results of the key informant survey will be reported, giving frequencies of policies, health services practices, and tobacco promotion activities. In addition, examples will be given of how the information gathered will be integrated into specific intervention activities. Discussion. The variability of the results will be discussed in the light of other recent studies on tobacco control policies in residential colleges. The session will conclude with a discussion of the importance of understanding the prevailing background in the participating colleges, so that an appropriate and meaningful intervention can be implemented.

This project is part of the State & Community Tobacco Control Interventions Research Initiative funded by the National Cancer Institute's Tobacco Control Research Branch.

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