Wednesday, 20 November 2002 - 3:30 PM
Renaissance Parc 55 Hotel Da Vinci Room (140)

This presentation is part of EVAL-254. Evaluation on a Shoestring Budget and How To Use Data To Drive Program Development

Local Program Evaluation on a Shoestring

Mary D. Michaud, MPP, University of Wisconsin Cooperative Extension, Program Development and Evaluation, mary.michaud@ces.uwex.edu, Ellen Taylor-Powell, PhD, ellen.taylor-powell@ces.uwex.edu.

Learning Objectives: Describe four methods to evaluate local tobacco control efforts when minimal resources are available.

Abstract: Most community-based tobacco control coalitions operate using limited resources. Under these circumstances, evaluation can seem daunting. This workshop will introduce four evaluation methods that can be integrated into local programs. These include key informant interviews, a structured observational technique, a "fast feedback" process for groups, and a "priorities questionnaire". The methods can generate information to 1) better understand program process and 2) improve program outcomes along the way.

These strategies are taken from Wisconsin's experience providing evaluation technical assistance and training to local tobacco-free coalitions. Participants will receive print materials that include the protocol for each method.


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