Learning Objectives: List five ways that local knowledge and skills in program evaluation can help local tobacco control coalitions improve programs and be accountable for results. Explain the utility of logic models to plan local programs, evaluate process and measure outcomes. Identify potential obstacles and opportunities for building local knowledge and skills in evaluation.
Abstract: Community coalitions play a critical role in many states' comprehensive tobacco control strategies. In most states, these coalitions must evaluate their programs and report results to state and local stakeholders. In Wisconsin, tobacco-free coalitions receive one-on-one technical assistance in program development and evaluation from a statewide team of evaluation specialists. This workshop will provide an overview of Wisconsin's statewide evaluation technical assistance program, highlighting strategies used to help local tobacco-free initiatives build their evaluation skills.
We will identify reasons to build local capacity in program evaluation, discuss key elements of our approach (including ways to use logic models to guide program development and evaluation), and help participants assess strengths and barriers when building evaluation capacity with local tobacco-free coalitions. Representatives from two of Wisconsin's local tobacco-free coalitions will discuss ways they have incorporated evaluation into their tobacco control program process. We will also conduct a hands-on exercise to introduce participants to a technique we use to train local coalition members in practical program evaluation.
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