Learning Objectives: At the end of the presentation, attendees will be able to describe key factors of the Florida Comprehensive Tobacco Program logic model and apply concepts from this model to their own tobacco control efforts.
Abstract: Effective implementation and evaluation of state tobacco prevention programs require an accurate understanding of program strategies, change mechanisms, and expected outcomes, by program staff and evaluators. The Florida Comprehensive Tobacco Program (FTCP) began in 1998 using money from Florida’s settlement with the tobacco industry and was designed to prevent tobacco use initiation among youth by employing a comprehensive strategy. This program currently includes community engagement, youth empowerment strategies, school-based strategies, and a counter-marketing campaign. Since the program began it has evolved in its conceptualization of tobacco control. Working as internal evaluators, we have drawn from our knowledge of past and current program practice as well as current literature in the fields of community empowerment, sociology, social psychology, and health promotion to identify a program logic model that emphasizes societal denormalization of tobacco and tobacco use through promoting community empowerment. This logic model highlights program activities that increase the critical awareness of key tobacco issues or engage communities in the local policy process. We will present this model and discuss how the program serves, in part, as a catalyst to denormalize tobacco use as an accepted part of our culture. Additionally, this model predicts that the program’s inputs into the denormalization process will result in predictable behavioral changes related to tobacco use and acceptance, which will in turn contribute to the denormalization process. The FCTP logic model is a conceptual map that can be used to guide both program planning and evaluation strategy.
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