Thursday, 21 November 2002 - 1:30 PM
Hilton San Francisco Continental Ballroom 4 (475)

EVAL-329. Enhanced Implementation of CDC Guidelines for School Tobacco Programs: Results of a Statewide Evaluation

Shelly A. Greller, MS, Wisconsin Department of Public Instruction, Learning Support: Equity and Advocacy, rachelle.greller@dpi.state.wi.us, D. Paul Moberg, PhD, Center for Health Policy and Program Evaluation, dpmoberg@facstaff.wisc.edu.

Learning Objectives: Describe the key components of the CDC guidelines for school tobacco programs. Identify the results of a statewide tobacco program to enhance implementation of these guidelines and strategies to effectively asses progress. Identify effective state and regional program strategies to support local school programs and policies.

Abstract: In 2001, the Wisconsin Tobacco Control Board established the School Tobacco Program at the Department of Public Instruction. This program provided financial and technical assistance to schools and others to enhance tobacco programs using the CDC Guidelines for School Programs to Prevent Tobacco Use and Addiction as the standard of best practice. Major components include: a thorough local needs assessment, a selective resource list of effective programs and materials, a statewide competitive grant program, training, technical assistance, monitoring and evaluation. Training and technical assistance emphasized policy communication and enforcement, collaboration with local tobacco coalitions, tobacco media literacy, tools to assess student skills regarding tobacco use, and youth tobacco cessation. Results of the first year effort, using a quasi-experimental design, will be compiled and analyzed by the Universiy of Wisconsin-Center for Health Policy and Program Evaluation. The analysis will assess implementation of the CDC guidelines as measured by pre-and post-assessments, comparing progress in funded and unfunded schools. The workshop will outline the evaluation process, discuss measurment issues in operationalizing the CDC Guidelines and summarize outcomes of the school-based grants program. Insights into the strengths and needs of local school tobacco programs, school-community collaboratives and the effectiveness of state and regional support will be provided. The value and applicability of the local assessment tool based on CDC guidelines will also be discussed.

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