Tuesday, 19 November 2002 - 11:00 AM
Hilton San Francisco Imperial Ballroom B (390)

MEDI-12. Generating Media Interest in Your Local Tobacco Control Program and Policy Strategies

Perry Stevens, MPA, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, pstevens@cdc.gov, Dianne F. May, MPH, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health (K50), dmay@cdc.gov.

Learning Objectives: Localize national tobacco news to increase media coverage of local programs. Write an effective media release. Explain how media advocacy can promote policy change.

Abstract: One of the most challenging tasks for local programs is attracting media attention. The chances of garnering earned media for local programs can be improved by implementing several effective media relations strategies. The session will include exercises for brainstorming media opportunities and creating appropriate “hooks” to grab the attention of reporters.

Topics covered by the presenter include: Tips for punching up press releases; strategies for localizing national tobacco stories; how to compile an effective media list; how to think like a reporter; developing allies in the media; utilizing existing networks to generate and share ideas; building on media relations--media advocacy to promote policy change; and, using the editorial page effectively.

The goal of the presentation is to improve the efforts of local program managers and public information officers who want to assist their tobacco control efforts via positive media exposure. Participants will be interacting with the presenter and with one another through group exercises and brainstorming.


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