Wednesday, 20 November 2002 - 8:30 AM
Hilton San Francisco Continental Parlor 8 (100)

CESS-113. Integrating Tobacco Cessation Services Into Community Programs

Scott Thomas, PhD, Bay Area Community Resources, Tobacco Education Services, sthomas@bacr.org, Joyce Gertler, MPH, Bay Area Community Resources, Tobacco Education Services, jgertler@bacr.org, Hilary Askenase, BA, Bay Area Community Resources, haskenase@bacr.org.

Learning Objectives: Workshop participants will be able to describe three components necessary for successful integration of tobacco cessation services into community programs. Participants will also be able to identify three common implementation mistakes that can create barriers to successful cessation integration.

Abstract: Audience: This workshop is for staff from organizations that are assisting community programs with integration of tobacco cessation services. This includes staff from voluntary organizations, county and state tobacco control offices, etc. The workshop is also for staff from community programs such as public health clinics, jails, alcohol and other drug programs, mental health agencies, etc.

Key Points: Six key points will be covered in the workshop. Three points will focus on the components necessary for successful implementation. They are: 1) System changes are required to ensure ongoing success; 2) Cessation services must be appropriate to the client population; 3) Prioritization of tobacco cessation must take place at all staff levels.

Three additional points will focus on common implementation mistakes. They are: 1) Believing that training is the core of implementation; 2) Focusing on information in trainings; 3) Forcing one implementation strategy on different organizational settings.

These points are based on the presenters' success at significantly improving the cessation services provided in a large health care setting and throughout numerous community programs.

Educational Experience: The audience will learn through a step-by-step analysis of each key point. Case studies from Kaiser Permanente Northern California, a county jail, a methadone clinic, and a community women's health service will be used to describe how these points were developed. Questions and discussion will be encouraged.

Benefits: The primary benefit to the audience will be the opportunity to examine the "nuts and bolts" of integrating cessation services into a wide-range of health and community settings.


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