Learning Objectives: Describe best practices in writing for both grassroots and grasstops volunteers. Write action alerts, newsletter articles and letters. Understand the relationship between writing style and motivating volunteers to action.
Abstract: Are your action alerts a good cure for insomnia? Do you put the “wonk” in “policy wonk?” Are you looking for ways to motivate and energize your grassroots and grasstops activists? Why not start with the material you’re giving them? This will not be a lecture! The panelists will briefly summarize the change that has taken place in the way the Campaign for Tobacco-Free Kids writes material for their volunteers and the amazing results from that change. The panel will cover a list of “best practices” for writing for volunteers. Audience members will get to see how techniques used by Abraham Lincoln and Martin Luther King, Jr. can be applied to their work today. Participants will then work together to write sample action alerts, newsletter articles and letters and then discuss the results. Most importantly, participants will return home with real-world examples and ideas for improving their communication with their volunteers.
Back to Men Are From Mars. Women Are From Venus. My Staff Writer Is From Uranus
Back to Public Policy and Advocacy Strategies
Back to The 2002 National Conference on Tobacco or Health