Wednesday, 20 November 2002
Hilton San Francisco Exhibit Hall (0)
CESS-186-34

This presentation is part of CESS-186. Ideas on Cessation

Center for Tobacco Cessation

Craig Kirchoff, BA, American Cancer Society, Center for Tobacco Cessation, craig.kirchoff@cancer.org, Linda A. Bailey, JD MHS, linda.a.bailey@cancer.org.

Learning Objectives: Identify the mission and activities of the Center for Tobacco Cessation, and understand how they can be involved in the Center’s program areas. Attendees will also recognize that a new resource for cessation-related information and activities is available.

Abstract: Problem: Nearly half of adult U.S. smokers attempted to quit in 1998 but less than 3 percent were successful. While cessation-related science has advanced greatly, a gap between these findings and policies persists. The Clinical Practice Guideline: Treating Tobacco Use and Dependence and Guide to Preventive Services: Tobacco Use Prevention and Control recommended steps to increase quit rate success. The recommendations of these two documents are: 1. Physician intervention 2. Use of pharmacotherapies 3. Use of counseling in treatment 4. Reduce out-of-pocket treatment costs 5. Increase unit price of tobacco products 6. Mass media campaigns. Method: Robert Wood Johnson Foundation and American Cancer Society created the Center for Tobacco Cessation (CTC) to serve as a one-of-a-kind clearinghouse on ways to help people quit smoking. The CTC will provide practical, science-based research and information to smokers, health care providers, insurers and policy makers in order to increase demand for and delivery of effective cessation treatments.
RESULTS: The CTC promotes the adoption and implementation of the two Guidelines by public health, clinical and business sectors through three main activities: Developing a policy coalition to advocate for public and private sector adoption and implementation of effective tobacco dependence treatment; Translating and disseminating action-oriented information about effective treatments; Meeting with leaders in the public health, clinical and business sectors to identify successful treatment approaches. Discussion: The Center’s strategic plan and progress towards its mission will be provided. Attendees will be invited to work with the Center. Available resources will be discussed.

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