Learning Objectives: describe two ways that state tobacco quit line data can be used to communicate program utilization and evaluation information to stakeholders.
Abstract: Dissemination of quit line data at the state, county and special population level is an important function of the Washington State Tobacco Prevention and Control Program. This presentation is designed to assist state staff, quit line contractors and local program staff to utilize data generated by a state quit line in useful ways.
The Washington Tobacco Quit Line has been in operation since November 2000. By the completion of its second full year, it is anticipated that 29,000 callers will have received services. Services consist of provision of information about tobacco cessation, advice to health care professionals, one-time counseling for tobacco users and intensive proactive follow-up and nicotine replacement therapy to a subset of uninsured and Medicaid covered callers. Monthly data reports, a yearly satisfaction survey and an annual quit rate survey provide the state with necessary information for program planning and evaluation. A wealth of data has been generated from these activities.
The Department of Health receives standardized monthly data reports from the contractor, Group Health Cooperative. The Department also receives raw data and converts it to county and special population specific reports on a quarterly basis. Specialized reports give feedback on the success of local marketing efforts and outreach to disparate populations. The reports motivate stakeholder groups to work on quit line promotion. Sharing utilization and evaluation data with stakeholders has contributed to the ongoing success of the Tobacco Quit Line in Washington.
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