Learning Objectives: Describe American Legacy Foundation’s Great Start (a counseling and informational smoking cessation program that serves pregnant women) to his/her staff upon return to place of employment. Describe and discuss the process and challenges of Quitline pregnancy cessation service provision and evaluation Understand how to promote and drive callers to a Quitline cessation service
Abstract: Audience: Health professionals, public health administrators and coordinators who focus on women’s health, cessation, and prenatal/perinatal issues
Key Points: The first national media and Quitline campaign ever launched in the United States to reduce smoking during pregnancy began on December 4, 2001 and was developed and implemented through a partnership with American Legacy Foundation (Legacy) and the American Cancer Society in collaboration with several major national public health and tobacco control organizations.
Great Start makes cessation services accessible to pregnant women who want to quit and to raise awareness of the harm of smoking during pregnancy and the importance of sustained cessation during and after pregnancy.
Lessons learned include involvement of state-level leaders and quitline providers, leverage media promotions with related efforts, and promotion of a state-of-the-science Quitline.
Evaluation results include message effectiveness and patient education materials, Quitline service usage, and smoking cessation quit and relapse rates.
Educational Experience: Through lecture and discussion, the audience will absorb important lessons learned that reflect real-life experience of implementing and evaluating a national Quitline and media campaign. This session will be interactive and presenters will encourage audience questions and comments.
Benefits: At the end of the presentation attendees will be able to: 1. Describe the Great Start program to his/her staff. 2. Describe the process and challenges of Quitline pregnancy cessation service provision and evaluation. 3. Possess a basic understanding of how to promote and drive callers to a Quitline cessation service.
Back to Evaluation of Lessons From the First National Smoking During Pregnancy Media and Quitline Campaign
Back to Cessation, Nicotine, and the Science of Addiction
Back to The 2002 National Conference on Tobacco or Health