Wednesday, 20 November 2002 - 1:30 PM
Hilton San Francisco Taylor A & B (90)

CESS-200. Diversifying Cessation Efforts: Reaching Out to Ethnic and Rural Populations and Smokeless Tobacco Users

Shiushing Wong, MPH PhD, University of California, San Diego, Department of Family and Preventive Medicine,, Shu-Hong Zhu, PhD,, David Nakashima, MA, N/A.

Learning Objectives: At the end of the presentation, attendees will be able to state how the California Smokers' Helpline's Asian-language lines work, and how Asian Pacific Islander (AAPI) callers were different from other callers in demographic characteristics and help-seeking behaviors.

Abstract: Problem/Objective

It is generally believed that AAPI smokers do not seek and receive assistance when trying to quit smoking because of language and/or culture barriers. This study explored demographic characteristics and help-seeking behavior of AAPIs who called the California Smokersí Helpline (CSH).


Data from all CSH callers since 1992 were analyzed


More than 12,000 AAPIs (6.1% of all callers) have called CSH since 1992. Asian language-speaking AAPIs (AAPI-AL) were more often male and older than English-speaking AAPIs (AAPI-E) and whites. No difference emerged in readiness to quit among the three groups. However, AAPI-AL choose counseling less often than AAPI-E or white (20.8%, 52.2%, 60.4%, respectively) and were more often proxy callers (37.0%, 9.6%, 4.9%). Most AAPI-AL callers (90%) heard about CSH through mass media. AAPI-E and white callers had similar helping-seeking behavior, referral sources, and quitting success.


CSH services have been increasingly utilized by AAPIs in California. AAPI-AL calls closely relate to the level of mass media campaign in Asian languages. Such campaigns are critical to get the message of available services to AAPI-ALs, lower the cultural barrier to help-seeking, and mobilize this group to action. Effective interventions for AAPI proxy callers are also needed to assist them in influencing their smoking family members.

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