Learning Objectives: Describe an effective model for collaboration between community organizations, state health departments, volunteer agencies and the faith based community to provide resources and technical assistance to support the Smoke-Free Homes Campaign. Identify tools, methods and techniques to implement and evaluate the effectiveness of the campaign.
Abstract: The city of Detroit needed more than a “Take it Outside” message to address the disparity in hospitalization and asthma rates for African American children. Caretakers of children in this largely populated blue-collar community needed to understand the connection between exposure to secondhand smoke and asthma.
Detroit’s Smoke-Free Homes campaign demonstrates how a collaboration of the communities of color, the state health department, volunteer organizations, the local tobacco reduction coalition, health care systems, insurance providers and the faith based community came together to develop a campaign that did more than tell individuals to smoke outside their homes. This campaign addressed the seriousness of the disparity of asthma in African American children and the need to protect children from exposure to secondhand smoke. Audiences that would benefit from this workshop include, African Americans, individuals from urban and rural communities and individuals who work with asthmatic children.
This workshop will demonstrate how to mobilize the community to support the campaign, develop a culturally appropriate education message for the target population and train youth to deliver an effective message regarding asthma and the dangers of secondhand smoke. This workshop will also review the tools and methods used to evaluate the effectiveness of the campaign.
Panel members will use slides and examples of lessons learned to demonstrate key concepts of the campaign.
This campaign addresses two important public health issues, secondhand smoke and asthma, and can be replicated in any community.
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Back to The 2002 National Conference on Tobacco or Health