Learning Objectives: Synthesize coalition objectives to construct RFP/bid language that yields responses identifying subcontractor capabilities that best serve a project's consulting needs. Develop a Subcontractor Scope of Work and Time Line to fit a) coalition policy & media advocacy objectives, b) funding & fiscal agency requirements, and c) the project's budget. Implement 3-6 communication strategies to ensure a) deliverables are met on time, b) demographics are reached with approporiate coaliton input, and c) documentation is maintained for accountability and progress reporting to the coalition, funding and fiscal agencies.
Abstract: Coordinating coalition-led, agency staffed tobacco control projects to achieve policy outcomes often requires recruiting and involving experts outside of the coalition sphere. Experts and specialists are often recruited to a) increase the visibility of the problem or issue; b) frame/articulate coalition goals; c) assist with 'crisis communications,' to smooth public relations and communication between stakeholder groups vying for the same decision-maker attention; d) coordinate large-scale media or sponsorship events; or e) introduce an event organizer, editor, or media channel to a coalitions' health policy objective and members.
Many coalition-led tobacco control projects operate on small budgets. This workshop will equip Project Directors, Media and Policy Committee Coalition Chairs, contract managers, and Health Department Program Officers with the tools (sample subcontract and scope of work language), insights (the perspectives of a Project Director and a Boutique Media Firm President), media deliverables, and policy outcomes (event photos, and event organizer testimony and policy adoption) to craft RFP's and Subcontractor Scopes of Work to maximize the outcomes of a coalitions policy initiative.
This work shop will save Project Directors time. It will improve their efficiency in developing contract language and assigning tasks to media specialists and coalition members alike to make the coalition run more efficiently. It will equip them with contract management components. It will illustrate how a media specialist contributes to a campaigns success.
The presenters have over forty years combined experience, working with, for, and as subcontractors. The key points were developed from implementing real-life tobacco control policy initiatives and respective subcontracts they have directed, overseen, or experienced as a coalition member.
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