Learning Objectives: Identify some of the challenges to coordination among the various components of a comprehensive tobacco control program. Describe strategies used by state tobacco control programs to integrate program elements in order to maximize synergies and produce better outcomes. Apply information and advice provided to help coordinate and integrate within their own comprehensive programs.
Abstract: Audience: Tobacco control program managers and managers of individual program components, such as media, policy/advocacy, grassroots efforts, in-school programs, etc.
Key Points: Most people would agree about the importance of comprehensiveness in a tobacco control program, as well as the importance of integrating the various program components. However, putting into practice that integration of program components is not always so easy. Staff in various program components may view the other components as competition for program funding or media attention, or may simply get so caught up in their own activities that they forget to coordinate and communicate with folks from other program components. Therefore, public health programs need to set up an internal infrastructure for communications and decision making that strategically coordinates all the various program components. This session will stress the importance of integration and will provide participants with ideas for how to maintain this focus.
Educational Experience: During this panel presentation, representatives from several state tobacco control programs will provide examples, tips, and lessons learned from their experiences with integrating components across comprehensive programs. They will also answer participants’ questions.
Benefits: Participants will benefit from hearing firsthand about the challenges and solutions to effectively integrating tobacco control program components. They will learn things that will allow them not to make the same mistakes in their own programs. They will also benefit from the opportunity to have questions addressed that are based on their own situations.
NCTH MM Effectively Integrating Programs.ppt (76.0 kb)
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