Learning Objectives: Assess and discuss the barriers and opportunities involved in locating alternative tobacco industry funding for minority communities; Identify at least three new strategies for ethnic marketing; Provide examples for how local minority community partnerships enhance the environment for tobacco control policy change.
Abstract: Last year, Indiana laid the groundwork for funding minority organizations to address the health disparities resulting from tobacco use. Exciting new partnerships, marketing strategies, and networking has resulted from this groundwork. This session will be helpful for communities looking to develop partnerships with minority communities and media.
Three key developments will be discussed:
1.A partnership with Indiana Black Expo (IBE) lead to alternative funding to free IBE from tobacco industry sponsorship at their Summer Celebration. The partnership includes marketing tobacco free messages through not only the Summer Celebration, but statewide through the Black media, Black Ministers, and local IBE chapters. IBE will share their decision to turn away from tobacco industry funding and provide recommendations for working with organizations to seek alternative funding.
2.Indiana’s minority marketing program is designed to reach African-Americans at the grassroots level. The program encompasses a variety of marketing strategies including town hall meetings, informal discussions, focus groups, meeting with key leaders, development of culturally appropriate messages and materials, and community events.
3.The marketing program works jointly with a network of local minority partners funded to implement comprehensive tobacco control program. ITPC will explain planning process used, share lessons learned, and highlight local implementation strategies.
The moderator will engage the panelists and audience through interactive discussion to identify how to penetrate minority owned media and communities.
Back to Freeing Minority Communities From the Tobacco Industry's Hold
Back to Increasing Diversity/Eliminating Disparities
Back to The 2002 National Conference on Tobacco or Health