Learning Objectives: better understand how the tobacco industry markets smokeless tobacco to young adults via sampling and in-person events; know what the most effective communications strategies are to counter these marketing strategies.
Abstract: The tobacco industry aggressively markets its products to young adults at bars, rodeos, race tracks and other venues. This session will present results from an ongoing project that is looking at the best responses to counter these marketing tactics. The project is compiling the most effective messages to use to convince decision makers (e.g. bar owners) to not allow this marketing to take place and the most effective messages to counter the impact of the industry’s tactics on the public. An overview of the industry's strategies and the most effective counter-tactics will be presented.
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