Learning Objectives: Describe current prevalence and trends of smoking among women and girls. Identify three ways the tobacco industry targets women. Explain five community interventions to reduce tobacco use among girls and women.
Abstract: Audience: Public health professionals, health educators, advocates, community organizers, organizations interested in women’s health.
Key Points:
A) Research
1. Major findings from the Surgeon General’s Report will be discussed including smoking among African American, Asian/Pacific Islander, American Indian/Alaska Native, Hispanic/Latina, and lesbian and bisexual women.
B) Tobacco industry targeting of women
2. Ways in which tobacco companies target women and examples of such targeting will be presented and discussed.
C) Turning research into action
3. A demonstration of the new companion toolkit to the Surgeon General’s Report will include a sample presentation, education and outreach activities, cessation tips, media advocacy, internal industry documents targeting women, and a video.
Educational Experience: Participants will learn about the latest research on women and smoking, how women are targeted by tobacco companies, and specific ways to pro-actively work to decrease smoking through prevention, cessation, and environmental issues. Participants will break into groups to develop a strategic plan to reduce tobacco use among women and girls in their respective communities based on area of interest (e.g. schools, colleges, health care providers, policy).
Benefits: The panelists are actively involved in health issues related to women and smoking and will share their unique experiences and backgrounds in epidemiology, health communication, and media advocacy with participants.
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Back to The 2002 National Conference on Tobacco or Health