Wednesday, 20 November 2002 - 3:30 PM
Hilton San Francisco Franciscan Room B (100)

PREV-228. Youth Involvement in the National Hispanic Leadership Network for Tobacco Control

Sugeni A. Pérez, BA, Alianza Dominicana, Inc, Center for Health Promotion and Education,, Nick Calzoncit, MA, Barrio Comprehensive Family Health Center,, Luan M. Coalwell, BA, Community Voices-El Paso,

Learning Objectives: 1. To describe the process by which community-based organizations recruit and mobilize Hispanic youth to implement tobacco prevention and control activities 2. To identify effective peer outreach efforts for Hispanic youth in the battle against tobacco use 3. To demonstrate the process of partnering with state and local agencies and the media in health promotion and education activities for tobacco control and prevention among Hispanic youth

Abstract: For the past twenty years there has been a steady decline in the number of Hispanics who use tobacco, but unfortunately the tobacco advertising assault on the Hispanic community has gained significant ground among the community’s most vulnerable population. Recent surveys have found that Hispanic youth are most likely to have ever smoked among their peers and have also easy access to tobacco products. In response to these trends, the National Alliance for Hispanic Health is currently implementing the “National Hispanic Leadership Network for Tobacco Control (The Network),” an initiative funded by the Centers for Disease Control (CDC). The Network is building a national Hispanic leadership infrastructure to support the growth of a tobacco control movement grounded in community-based priorities and needs.

This presentation will highlight the initiative’s community-based activities which give Hispanic youth a voice in the tobacco control movement and provide the means for young people to address the impact of tobacco use in their health and their community. The sites’ presentations will focus on: 1) Recruitment of the agency’s summer youth employment program participants to join the Teens Against Tobacco Initiative to develop linkages between community and schools for tobacco control; 2) Importance of empowering Hispanic youth to develop and lead their own anti-tobacco advocacy coalitions and peer education activities; and 3) Peer-based tobacco control activities for Hispanic youth, including the use of community media to disseminate anti-smoking messages and youth-developed television programs featuring prominent community leaders and local legislators discussing tobacco control issues.

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