Learning Objectives: Describe a statewide action,youth groups can utilze to expose and highlight tobacco advertising to youth.
Abstract: Abstract: This poster session will highlight two statewide youth action projects that Reality Check launched in its first year of operation.
Program/Objectives: The purpose of both “Check It!” and “Stick It to ’Em!” is to provide a tool for motivated, creative, and committed youth to fight the tobacco industry.
Methods: “Stick It to ’Em!” focuses on magazine tobacco advertisements in widely read youth magazines while “Check It!” examines tobacco ad placements in convenience stores, gas stations, bistros, and cafes. The projects offer the youth active in Reality Check an opportunity to use their creative talents and allows youth the opportunity to take photographs, distribute surveys, tabulate results, interview community members, create press releases, and contact media. Guidance and materials for starting your own youth action project will be provided.
Results: All 62 New York State counties will have completed one of the two youth action projects. Although our results won’t be available until May 2002, we plan on reporting on the contrast between indoor and outdoor store advertising, the location and height of tobacco advertisement in stores, the proximity of tobacco ads to schools throughout New York State, and the number of tobacco ads found in magazines that have youth readership.
Discussion: . This poster session will outline each project structure, how the projects work, lessons learned, and obstacles and barriers encountered. These projects have provided opportunity for youth and adult partnerships to work together to reach tobacco use prevention and control goals.
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