Learning Objectives: Participants will learn: (1) To evaluate the strengths and weaknesses of various evaluation plans. (2) To identify measurable short-term, intermediate, and long-term outcomes. (3) To create a system that allows the participant to use the data to make necessary program changes. (4) To describe the value of different instruments for measuring outcome variables.
Abstract: As more states begin to develop multi-component tobacco prevention programs, the pressure increases to provide objective measures of success. CDC's Best Practices for Comprehensive Tobacco Control Programs recommends that at least 10% of a state's tobacco control dollars be spent on surveillance and evaluation. However, the complexity of the issues surrounding how to best evaluate comprehensive prevention efforts occurring concurrently at different locations and managed by different agencies and groups is enormous. The enormity is compounded when programs must quickly show results that are understandable and usable by a variety of groups. The model for evaluation can range from one evaluator who conducts all evaluation efforts to a system of coordinated evaluation efforts supported by an RFP process.
A credible evaluation program for a comprehensive tobacco control program must be comprehensive as well. The theoretical framework for the program, the strategic plan, and the logic model must all interact. Program staff must understand where their part of the strategic plan fits within the logic model in order to tailor program initiatives toward short-term, intermediate, and long-term outcomes. Since base line data is often not available, short-term process information must be identified and collected at the onset of new programs to form the basis for showing change. This session will focus on compiling intermediate and long-term data that is outcome oriented and consists of a combination of carefully tailored statewide surveys, community assessments, standardized surveillance data, and in-depth program evaluation.
Back to Statewide Evaluation Systems: Planning, Implementation, and Evaluation
Back to Evaluation and Surveillance
Back to The 2002 National Conference on Tobacco or Health