Learning Objectives: Plan and develop effective campaign strategies and tactics for their communities or states. Develop effective campaign tools and materials for their communities or states. Develop strategic tools to measure the effectiveness of their tools, materials and tactics.
Abstract: We all know grassroots community organizing and mobilization for policy change is valuable and worthwhile, but at the end of the day how do you measure your tactics effectiveness? Participate in a workshop facilitated by the American Cancer Society, Midwest Division (ACSMD) where ACSMD will demonstrate creative and measure community-organizing tools that are research driven and measurable for campaign message delivery, capacity building, and calls to action.
If you’ve experienced the need to “measurably mobilize”, you know its more difficult than it sounds. The ACSMD will help you break down your campaigns into simple process based and outcome based strategies, provide you with sample workplans including the must-have components for every policy campaign, review the results of our message development poll from which all of our campaign mobilization tools were created, demonstrate how to effectively build your grassroots capacity, how to determine when your campaign is ready for public launch, and how to measure and increase your calls to action response.
The ACSMD consists of four states with very different capacity for tobacco control; South Dakota is preempted on all local tobacco control strategies yet recently passed a strong statewide policy eliminating smoking in all workplaces. Minnesota and Wisconsin have extensive local policy histories and notable resources in each state. Both states have concurrent campaigns underway. Iowa’s statewide capacity to work locally is relatively new. The ACSMD has spent the last two years researching, developing and testing a number of tools supporting the campaigns of all four of these states.
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Back to The 2002 National Conference on Tobacco or Health