Wednesday, 20 November 2002 - 9:15 AM
Hilton San Francisco Continental Parlor 9 (100)

This presentation is part of CESS-114. How To Get Results Through Web-Based and Quit Line Interventions

Comparison of Web-Based and Telephone-Based Tobacco Cessation Clientele

Pamela J. Powers, MPH, University of Arizona College of Public Health, Network for Information and Counseling, pjp@u.arizona.edu, Thomas M. Wentzel, PhD, wentzel@u.arizona.edu, Susan Larsen, smlarsen@u.arizona.edu, Erik Baker, ebaker@u.arizona.edu.

Learning Objectives: Compare the differences between clients choosing an intensive telephone-based intervention and a parallel Web interface.

Abstract: In November 2001, the Arizona Smokers’ Helpline launched a completely redesigned Website with greatly improved functionality and enhanced decision-making tools. The newly designed Website premiered during the American Cancer Society’s Great American Smokeout. Paid television advertising during the Smokeout campaign featured both the Arizona Smokers’ Helpline telephone number and Website address. In addition, Web banners, TV news, and newspaper stories highlighted the new Website. Website and telephone client data from November 2001 through February 2002 were analyzed. During this time, 1378 clients called the Arizona Smokers’ Helpline and 13281 unique users visited the ASHLine.org Website. Of those Website users 3264 answered a mini readiness survey and 316 answered the demographic questionnaire. Although the Website was designed to collect user data at three levels, it enabled free access to information with no registration restrictions. Analyzing readiness to quit, 13.7% of telephone clients and 17.2% of Web clients classified themselves as in the contemplation stage; 60.4% of telephone clients and 36.5% of Web clients classified themselves as ready to quit; 15.5% of telephone clients and 16.3% of Web clients classified themselves as in aftercare; and 10.4% of telephone clients and 30.0% of Web clients classified themselves as non-tobacco users looking for information. Analysis of the Web demographic survey showed that Web clients were more likely to hear about the Helpline Website from radio (33.2%) or another Website (26.3%), while telephone clients were more likely to hear about the Helpline from a community project referral (21.5%) or friends/family (13.7%).
web-telephone clients.ppt (496.0 kb)

Back to How To Get Results Through Web-Based and Quit Line Interventions
Back to Cessation, Nicotine, and the Science of Addiction
Back to The 2002 National Conference on Tobacco or Health