Wednesday, 20 November 2002 - 8:30 AM
Hilton San Francisco Imperial Ballroom B (390)

This presentation is part of EVAL-120. Key Messages and Standards for Evaluating Comprehensive Tobacco Control Programs

Key Messages for the Evaluation of Comprehensive Tobacco Use Prevention and Control Programs

Goldie MacDonald, PhD, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health (K50), gim2@cdc.gov, Michael Schooley, MPH, mschooley@cdc.gov, Gabrielle Starr, MA, gls6@cdc.gov, Terry Pechacek, PhD, TPechacek@cdc.gov.

Learning Objectives: Describe key messages for the evaluation of comprehensive tobacco use prevention and control programs.

Abstract: In fiscal year 2001, 45 states invested $883.2 million in tobacco prevention and control programs. CDC's "Best Practices for Comprehensive Tobacco Control Programs" is an evidence-based guide to help states plan and establish effective programs to prevent and reduce tobacco use. "Best Practices" recommends the allocation of at least 10% of state tobacco control dollars to surveillance and evaluation activities. This recommendation encourages the commitment of significant resources to evaluation activities at the national, state, and local levels. In an effort to support states and partners in evaluation planning, implementation, and the use of findings, CDC's "Introduction to Program Evaluation for Comprehensive Tobacco Control Programs" includes several key messages for program evaluation based on the relevant literature and lessons learned in the field over time. The key messages represent overarching themes for the evaluation of comprehensive tobacco control programs. In short, the presenters will highlight the following: the importance of evidence-based practice, the relationship between research and evaluation, the relevance of demonstrating accountability in a post MSA environment, the significance of implementing both surveillance and evaluation activities, and the process of linking data sources to demonstrate program effects. For each item presented, practical examples and a list of easily accessible resources will be provided. The session will include an opportunity for questions and group discussion.

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